wrestling / News
TNA Wrestling Announces Partnership With DUDE Wipes
Image Credit: TNA Wrestling
TNA Wrestling announced a partnership with the personal care brand DUDE Wipes that promises to bring DUDE Wipes “directly into the action through an innovative, entertainment-driven fan activation.” Under the new partnership, TNA plans to have a custom integration built around one episode of TNA’s flagship weekly TV show.
Additionally, TNA plans to blend the partnership using live event experiences, original content, and fan engagement into a seamless campaign. This includes using the DUDE Wipes mascot, Deuce, as a part of “a custom TNA storyline” using exclusive backstage segments, match walkouts, ringside appearances, and original digital content.
Also, under the new partnership, fans attending the event will enjoy product sampling, an interactive concourse activation, and opportunities to engage with the DUDE Wipes brand through contests, photo experiences, and giveaways. Another aspect of the partnership includes a collaboration between TNA and DUDE Wipes for a recurring short-form digital content series that will give fans a behind-the-scenes look at TNA wrestlers in a way that’s described as “fun and authentic.”
Speaking on the announcement, TNA Wrestling President Carlos Silva commented via a press release, “The TNA Wrestling-DUDE Wipes partnership reflects TNA’s continued commitment to developing creative sponsorship opportunities that go beyond traditional advertising, connecting brands with one of the most passionate fan bases in sports entertainment through immersive storytelling and memorable live experiences.”
Silva added, “We’re excited about this partnership and looking forward to bringing these ideas to life. This is the start of something fun, and we’re excited about the opportunity to continue building for the future.”
When Will Deuce of DUDE Wipes Make His TNA Wrestling Debut?
DUDE Wipes mascot Deuce will also appear at TNA Lockdown 2026 on Sunday, August 23. The pay-per-view event is being held at the Credit Union 1 Arena in Chicago, Illinois.
After Deuce appears at Lockdown, the full integration will debut at TNA’s live event in San Antonio, Texas on Friday, September 23. The featured episode from the night will air later on.
