WWE Partners With ReelShort for New Microdrama Series Featuring Drew McIntyre, Jacob Fatu, & Joe Hendry

ReelShort and WWE announced a new partnership today with WWE to produce a new original, live-action microdrama that will feature WWE Superstars. The partnership marks the first-ever collaboration between a major sports entertainment brand and a microdrama platform.

The first series to be produced as part of the collaboration will feature WWE Superstars Drew McIntyre, Jacob Fatu and Joe Hendry, and more, alongside fan-favorite ReelShort stars Marc Herrmann and Chase Mattson.

Production on the project is slated to start next month, with the series expected for a fall debut. Former WWE Champion Drew McIntyre is also set to appear in the upcoming reboot of the Highlander franchise, due out in theaters from Amazon MGM Studios later on.

Speaking on the announcement, ReelShort Head of Talent & Business Development Sammie Hao stated, “Brand partnerships are evolving beyond product placement. We’re creating entertainment ecosystems where brands, talent, and storytelling come together to build cultural moments that audiences actively engage with and share.”

Also, WWE Head of Original Content and Development Ben Houser stated, “By bringing WWE Superstars into the ReelShort cinematic world, we are creating a new storytelling experience for the WWE Universe, while reaching a fresh audience with premium content on ReelShort’s innovative platform.”

Per the announcement, the new partnership seeks to bring together “WWE’s iconic Superstars, world-renowned creative strategy, and global fanbase with ReelShort’s expertise in premium vertical storytelling to create an entirely new entertainment experience for audiences around the world.”

The microdrama platform Reelshort delivers premium original scripted series on mobile devices. It’s available in more than 100 countries and reaches more than 70 million monthly active viewers.