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Apple Signs Multi-Year Partnership With Oprah Winfrey

June 15, 2018 | Posted by Jeremy Thomas

Apple has announced a new multi-year non-exclusive partnership with Oprah Winfrey for new original content. The company made the announcement on Friday that Winfrey and Apple will “create original programs that embrace her incomparable ability to connect with audiences around the world.” The projects will be released as part of a lineup of original content from Apple.

According to THR, the deal will include content from film, television, applications, books, and other mediums that Apple’s platform can distribute. Apple “aggressively pursued” Winfrey, who was also in talks with services like Netflix and Amazon. Winfrey will remain chairman and CEO of her OWN network.

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Apple, Oprah Winfrey, Jeremy Thomas