Halloween Kills Scores Strong Numbers For Peacock In Addition to Box Office Success

Michael Myers isn’t just slaying in theaters with Halloween Kills; he did it on the small screen with a strong Peacock debut, according to a new report. As previously reported, Halloween Kills dominated the box office with a #1 opening at $50.4 million this past weekend. That number has grown to $54.9 million through Tuesday, and according to Samba TV, the slasher film did very good numbers in its day-and-date debut on Peacock.

The data company, which reports streaming numbers via smart TVs, estimates that 1.2 million households watched the horror film in its opening weekend, with viewership peaking on Saturday and skewing slightly more to female audiences than male at +5%.

By comparison, Samba estimated The Conjuring: The Devil Made Me Do It at 1.6 million in its first weekend and Malignant at 753,000. Significantly, HBO Max has many more subscribers than Peacock (Halloween Kills was only available for Peacock Premium or Peacock Plus subscribers), which means that a higher percentage of total available viewers watched the slasher film through the service than did the others.

Peacock, like most streamers, has not released official data about their films’ performance for the most part.