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Jeff Bridges’ Super Bowl Commercial As The Dude Is Now Online

January 28, 2019 | Posted by Jeremy Thomas
The Dude Big Lebowski

The Dude is having a beer with Carrie White in the previously-teased Super Bowl ad featuring Jeff Bridges’ iconic character. The spot for beer brand Stella Artois premiered on NBC’s TODAY, and you can see it below via USA Today. It will air during the Super Bowl.

The clip features Sara Jessica Parker’s Sex in the City character come into a bar and, instead of having her trademark cosmopolitian, orders a Stella Artois. The Dude then does the same, leading to a brief exchange between the two. The clip promotes the brand’s “Pour it Forward” campaign in conjunction with, which will see Stella Artois sales trigger donations for access to clean water for people in the developing world.

“At his core, El Duderino would want to do the right thing,” Bridges said in a statement. “Especially when it’s as easy as ordering a Stella.”