EC3 On Where Control Your Narrative Went Awry, Plans For ‘Great Rebrand’

EC3’s Control Your Narrative plans ended up derailed by a few things, and he recently discussed what went wrong and his plans for “The Great Rebrand.” The CYN founder spoke with WZ’s Bill Pritchard for a new interview and you can see some highlights below, per Fightful:

On where CYN went awry: “Control Your Narrative, my idea and presentation through Free The Narrative and what it was going to become got lost, lost in a disarray of misinformation and unnecessary online banter. My vision was been corrupted, and that is because I allowed my vision to be in the hands of honestly other people at times. I too may have been blinded and corrupted by the fact that, with what we had, that maybe something, we could expedite the process. I never wanted to be a promotion or the three-letter brand, but then all of a sudden, we kind of were positioned as one due to a streaming television deal and a possibility of live tours and things like that. But it all got lost in the concept and the idea.”

On his plans for ‘The Great Rebrand’: “The Great Rebrand is basically, I don’t know, people say the great reset, so I thought it’d be funny to say the Great Rebrand. But at the same time, if my vision initially didn’t work, it’s my vision and my responsibility and my accountability and all eyes on me. So what I did, I don’t feel is gonna work properly. What I’m going to do, with a clear vision and the experience behind it? That is in fact the Great Rebrand. It might not be so great as far as visual and a different concept, but it’s bringing true intention to what I wanted to do and seeing it through.”

On the possibility of live events: “Touring aspirations and live events, those are still on the table. Is CYN going to be the ‘promotion’ hosting these? Or is it, what I really believe is, it’s like a concept, an idea and almost a faction of people who believe in the message and the idea becoming parts of other things. As the tour was progressing, my idea was to really make that a brand for other independents and high-level people and other talents to be able to be seen by the world if we had television behind it. If it was televised, this is just another platform for people to have their name out there, be recognized, be noticed. It was bold and ambitious. With Adam going back to WWE, it wasn’t in the cards at the time. It can still play, but I do also think the idea of Control Your Narrative being a group and faction, plus an idea that can find itself in any promotion, whether it’s televised, whether it’s independent, whether it’s international, and contributing a new, unique brand and interests and draw to those places, everybody can win.”