wrestling / News

WWE Files Trademark on ‘Club WWE’ This Week

March 28, 2026 | Posted by Jeffrey Harris
WWE-Logo-New-645x370, Bobby Duncum Sr, Dude Wipes, Zoe Hines, Georges St-Pierre Dave Sahadi, Club WWE, Sphere, WWE Hard Hitters, Aria Bennett, Reina Volcan Image Credit: WWE

A new WWE trademark filing was discovered. Earlier this week, WWE filed a trademark application for the term “Club WWE” (via Fightful). The trademark filing was issued on Friday (March 27) at the United States Patent & Trademark Office (USPTO). The trademark filing had the following description:

IC 035: Membership club services in the nature of providing discounts and special offers to members in the field of retail sales, special event planning, marketing, and subscriptions; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership; Advertising services; providing consumer product and services information via the Internet and mobile applications; Membership club services, namely, providing on-line information to members in the fields of branding, business development, business marketing, and marketing.”

It’s currently unknown how WWE intends to use the new Club WWE trademark. As noted, WWE also recently filed trademarks on the following ring names: “Max Abrams,” “Veronica Haven,” “Gianna Capri,” “Anya Rune,” and “Jacari Ball.”

article topics :

Club WWE, WWE, Jeffrey Harris