wrestling / News

Jeff Jarrett Questions WWE’s Decision To Counter-Program AEW’s Forbidden Door

July 18, 2025 | Posted by Andrew Ravens
NXT Heatwave Image Credit: WWE

On the latest episode of My World With Jeff Jarrett, the WWE Hall of Famer was asked about WWE scheduling an NXT Heatwave premium live event on the same day as AEW’s Forbidden Door pay-per-view. Jarrett questioned the strategy from the perspective of NXT as the “challenger brand.” You can check out some highlights below:

On Forbidden Door: “Forbidden Door is AEW, CMLL, and New Japan. I’m just — broad strokes. So it’s three promotions, and the card’s going to be off the charts. The O2 is going to be rocking. I’m just not real sure the bullets in the gun that NXT is going to have. But I’m going to say they’re going to have some… But why do that to NXT? There is no way from an online audience — , and again, there’s a value to this and that. But as the challenger brand, it just feels like, what is the upside?”

On there not being a competition: “Because there’s no doubt that Forbidden Door will blow Heatwave out of the water from an online audience perspective…. And look, when you put a fast-food chicken restaurant, we’ve talked about this. There’s Raising Cane’s, there’s Slim Chickens, and Chick-fil-A in my hometown in Hendersonville going up right across the street, three side by side by side. We’re not selling chicken here, but I don’t know, Conrad. As the challenger brand, it feels like that TKO is giving us an opportunity to knock one clean out of the park again.”

If you use any of the quotes in this article, please credit My World With Jeff Jarrett with an h/t to 411mania.com for the transcription.