Disney to Offer Disney+, Hulu and ESPN+ In $12.99 Bundle

Disney is out for blood in the streaming wars, announcing a bundle of Disney+, Hulu, and ESPN+ for a cost comparable to Netflix. The company announced on Tuesday that the bundle will run $12.99, making it on par with competitive services like Netflix and Amazon Prime, and well below the rumored $16 a month for WarnerMedia’s HBO Max.

The bundle will make the services $5 cheaper than it would be to get the three services individually at the levels available in the bundle. Hulu runs $5.99 a month in an ad-supported version (the ad-free version is $11.99), #ESPN+ is $4.99 a month and Disney+ will run $6.99. Getting all three will get subscribers access to a host of content including Hulu’s original programs like Runaways and The Handmaid’s Tale, Disney’s slate of original and catalogue offers including The Mandalorian and more, and everything that ESPN+ offers including streaming UFC cards, sports games, Top Rank boxing, the 30 for 30 films and more.

Disney CEO Bob Iger said on the investment call (per CNet) that Disney+ was“the most important product the company has launched in my tenure.” In a press release, it was noted by Iger that:

“The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers.”

Iger also noted that all the services will likely be availble through “Amazon, Apple, and other distributors,” though deals have not yet been finalized. The bundle will be available when Disney+ launches on November 12th.