HBO Max to Launch on Roku Devices on Thursday

HBO Max is finally adding one of the last major devices to their availability tomorrow in Roku. Roku and WarnerMedia announced a deal to bring HBO Max to the platform starting December 17th. Roku users will be able to download the HBO Max app from the Roku channel store and subscribe directly on their Roku device to access all of the service.

The deal clears the last major device that WarnerMedia had yet to make an agreement with. At launch, HBO Max was available on most devices, but deals with Amazon and Roku had not yet been worked out. The service was added to Amazon Fire in November. Adding Roku gives HBO all of the major streaming devices ahead of the HBO Max and theatrical day-and-date release of Wonder Woman 1984 on Christmas Day.

“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”

“HBO Max is an incredible product with an unparalleled content offering that puts the consumer at the center, and we’re thrilled that Roku users will be able to experience all the great stories HBO Max has to offer,” said Tony Goncalves, Chief Revenue Officer, WarnerMedia. “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audience.”

HBO Max has been making a lot of waves in December, particularly with their announcement that all of their 2021 slate will be released day-and-date in theaters and on HBO Max — which has received some blowback in the industry.