Russo Brothers Say Avengers: Endgame Is Being Marketed to Preserve Story Surprises

It’s not much of a surprise to people at this point, but the marketing for Avengers: Endgame will do little to reveal the surprises planned in the film. Joe and Anthony Russo spoke with Empire Magazine and said that they have spoken with the film’s marketing team to keep spoilers from making it into marketing materials, like the trailers.

“We talked about all scales of marketing,” said Joe Russo per CS.net). “The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11am on the day it opened…It so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.”

The decision isn’t shocking, as Kevin Feige said in January that the trailers would mostly draw on the first fifteen to twenty minutes of the film. Russo also told the Happy Sad Confused podcast last year, “[We] use all the material that we have at our disposal to create a trailer. We look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you what’s gonna happen in the film.”

The film opens on April 26th.