Dana White Says It’s ‘Impressive’ How WWE Has Gotten Bigger & Bigger

Dana White isn’t a big fan of WWE, but he acknowledges that it’s “impressive” how much the company has been able to grow its business. White’s UFC is a sister company to WWE, with the two co-existing under the TKO umbrella since Endeavor bought WWE in 2023. White has always been open about not being a fan or watched of WWE’s product, but he gave the company props while speaking with Adin Ross on the latter’s recent livestream.

You can see the relevant clip below, in which Ross asks a question posed by a viewer about White’s thoughts toward WWE. He notes he’s not a fan but is impressed by how “massive” WWE’s business is.

“It’s in my family!,” White said. “The WWE is in the TKO family. I’m not a big WWE fan. But I’ll tell you what blows me away is how f**king massive that business is, and how well it does and how long they’ve been on top of their f**king game. It’s amazing.”

He continued, “I mean, I was a kid watching the WWE. So the fact that it’s just gotten bigger and bigger and bigger is pretty f**king impressive, what they’ve done.”

White’s comments come as WWE is set to present WrestleMania 42 next weekend on April 18th and 19th at Allegiant Stadium in Las Vegas, Nevada. The show will air live on ESPN Unlimited in the US and on Netflix internationally.