Roman Reigns Overtakes John Cena As The Top Merchandise Seller In WWE

According to The Wrestling Observer Newsletter, Roman Reigns has now topped John Cena as the top merchandise seller in WWE. Part of this is the fact that John Cena has been away, working on film and TV projects, and part is that Reigns has been consistently pushed as WWE’s top guy. There was a time when Cena was getting booed heavily by the fans at television tapings, but he was out-selling anyone else at house shows in local markets. This is why Vince McMahon stopped paying attention to the fact his good guys were receiving a negative reaction on television.