NJPW Changes STRONG Brand To Encompass All American NJPW Shows

NJPW has announced some big changes to their NJPW STRONG brand, with the brand set to consist of all the company’s shows in America as one of the changes. The company announced on Sunday that moving forward, all NJPW events in the US will be under the STRONG brand, and that the weekly taping format of NJPW Strong will move to a “duel model” of STRONG LIVE and STRONG On Demand.

This change starts with next month’s NJPW Battle in the Valley, which takes place on February 18th and is headlined by Mercedes Mone vs. KAIRI for the IWGP Women’s Championship. The announcement notes that “All this action will also be made available in March with NJPW STRONG On Demand” an that “STRONG On Demand will see matches from STRONG Live cards delivered in a four part weekly basis through the month, much as NJPW STRONG has been to date.”

The full announcement is below:

NJPW of America, STRONG transform in 2023 【NJoA】
STRONG LIVE, STRONG On Demand to see the best in the US
Since its inception during the COVID pandemic in 2020, NJPW STRONG has seen the best rising stars in the US compete with familiar names from the Japanese stage and beyond. Monthly tapings have seen passionate fans witness great action live, with matches from those tapings being distributed every week on NJPW World and FITE.

Additionally, Pay Per View events from the US have seen still more memorable moments, from Jon Moxley and El Desperado’s wild deathmatch at “Music City Mayhem” to Eddie Kingston and Kazuchika Okada teaming for the first time, and STARDOM’s Mayu Iwatani defending SWA gold at “Rumble on 44th Street”.

In the past, these PPV offerings were presented under the NJPW rather than NJPW STRONG branding in order to make them more distinct from the weekly TV style presentations on NJPW World and FITE. As NJPW moves into a new era in 2023 however, so too does action in the US, and the time has come to further fortify the NJPW STRONG brand, as well as to ensure even more people sample the incredible action that NJPW presents in the US.

Moving forward, all events from New Japan Pro-Wrestling in the US will carry the branding of NJPW STRONG. In addition, the weekly ‘TV taping’ format of STRONG will shift to a dual model: STRONG LIVE and STRONG On Demand.

The first STRONG LIVE event will be Battle in the Valley on February 18 from the sold out San Jose Civic. With Mercedes Moné versus KAIRI for the IWGP Women’s Championship, Fred Rosser defending the STRONG Openweight Championship against KENTA, Jay White and Eddie Kingston in a grudge match, and the IWGP World Heavyweight Championship also on the line, this immense card is a must watch event for fans live in English on FITE, or in Japanese on NJPW World PPV.

All this action will also be made available in March with NJPW STRONG On Demand. STRONG On Demand will see matches from STRONG Live cards delivered in a four part weekly basis through the month, much as NJPW STRONG has been to date.

NJPW STRONG on Demand March schedule

March 4 Battle in the Valley week 1: 2 matches

March 11 Battle in the Valley week 2: 3 matches

March 18 Battle in the Valley week 3: 2 matches

March 25 Battle in the Valley week 4: 3 matches

This model will continue with our return to WrestleCon this March with Strong Style Evolved, before NJPW Capital Collision in Washington DC and Collision in Philadelphia from the world famous 2300 Arena!

This dual model will give fans on a budget the chance to stay up to date with the hottest action in the US through their regular NJPW World subscription, while the very best live experience on the planet awaits on pay per view as it happens.

New Japan Pro-Wrestling thanks fans for their dedicated support of NJPW STRONG to date- we can’t wait to have you join us for Battle in the Valley and what lies beyond in a thrilling new chapter for all of NJPW.