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UFC 251 Reportedly Scores 1.3 Million PPV Buys

July 14, 2020 | Posted by Jeffrey Harris
UFC 251

No one can deny that the drawing power of UFC welterweight Jorge Masvidal. According to a report by John Ourand for Sports Business Daily, UFC 251 drew 1.3 million total pay-per-view buys. That includes close to 900,000 buys for ESPN+.

This is said to be ESPN+’s biggest UFC PPV number to date. It’s also the biggest UFC PPV in terms of buys since UFC 229 in October 2018, which featured Conor McGregor vs. Khabib Nurmagomedov. Ahead of the event, UFC President Dana White told the media that the show was “trending off the charts” and said it was only comparable to a McGregor/Khabib fight.

The Athletic’s Mike Coppinger is also reporting 1.3 million PPV buys for the event. According to F4WOnline.com, the other 400,000 buys in addition to the 900,000 for ESPN+ are believed to be from international buys. Additionally, some bars and establishments did legally show the event around the county, since not all of them are closed.

UFC 251 was headlined by Kamaru Usman defending his welterweight title against the proverbial “BMF Champion” Jorge Masvidal. Masvidal came into the fight as a last-minute replacement after Gilbert Burns tested positive for COVID-19. The event also featured a featherweight title rematch between Alex Volkanovski and Max Holloway and Jose Aldo vs. Petr Yan for the vacant bantamweight title.

The current UFC PPV buy record is UFC 229 (McGregor vs. Khabib) with 2.4 million PPV buys.

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UFC 251, Jeffrey Harris