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C4 Energy Is The First-Ever Official Energy Drink of WWE

April 3, 2024 | Posted by Joseph Lee
WWE NXT Kevin Dunn Office Logo Lawsuit Image Credit: WWE

WWE has announced that C4 Energy is the first official energy drink of the company and will sponsor the Wrestlemania Skycam. The two sides recently agreed to a multi-year deal.


C4 Energy to Serve As First-Ever Sponsor of WrestleMania Skycam

STAMFORD, Conn., April 3, 2024 – Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), today announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.

As the first-ever Official Energy Drink Partner of WWE, C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and Sunday, April 7 where it will serve as the first-ever sponsor of the WrestleMania Skycam which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE’s multi-day talent tryout as part of WrestleMania Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content.

article topics :

C4, WWE, Joseph Lee