WWE Announces Partnership With Loot Crate For Subscription Mystery Box

– It was announced today, via press release, that that Loot Crate and WWE have entered into a deal that will see the company create a bi-monthly subscription mystery box service. For those unfamiliar with the service, you pay a subscription fee for a monthly (or in this case bi-monthly) mystery crate, which contains exclusive shirts, action figures, pins, patches and other small collectibles.

Loot Crate has over 600,000 recurring subscribers worldwide, and has created a multi-channel marketing strategy aimed at allowing consumers to discover a variety of growing pop culture genres and lifestyle brands like gaming, anime, pop culture and more. Loot Crate and WWE commented on the announcement, here are some comments below…

David Voss, Chief Creative Officer at Loot Crate: “We are expanding our celebration of fandom in all its forms, and we are excited to announce our partnerships with WWE and Sanrio. We will introduce a bimonthly WWE crate, featuring items that will appeal to WWE fans worldwide,” said David Voss, Chief Creative Officer at Loot Crate. “Each crate will feature exclusive collectibles, apparel and home goods. Look for more details as Loot Crate and WWE launch this exciting crate later this summer.”

WWE Executive Vice President, Consumer Products: “We are excited to partner with Loot Crate and deliver merchandise directly to our global fanbase. This unique strategy allows us to engage with our fans in new ways while providing them with exclusive WWE items and collectibles that will bring them closer to the Superstars they love.”