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411 Box Office Report: Glass Claims Threepeat Thanks to Dead Super Bowl Weekend

February 3, 2019 | Posted by Jeremy Thomas
Glass Bruce Willis

Glass claimed a third victory at the box office during a particularly quiet Super Bowl weekend. The M. Night Shyamalan-directed superhero thriller claimed $9.5 million for the weekend, down 50% from last weekend’s take. It’s a solid if not great number for the film, which has been performing tolerably but isn’t quite putting up the blockbuster numbers that Universal was hoping for. Notably, the film is running 10% behind Split, which showed more week-to-week strength during its late January to February run in 2017.

That said, it’s still not bad news for Universal overall. Thus far the film has $88.7 million domestically and $199 million worldwide on a $20 million budget, making it a nice money maker for the studio. Shyamalan may be polarizing people in their reaction to the film itself, but it is continuing his return to form from a financial perspective. A final domestic take of $110 million seems likely.

Meanwhile, The Upside’s impressive run at the box office continues. The Kevin Hart/Bryan Cranston dramedy came in at #2 for a third week, down just 26% to $8.9 million. The remake of France’s The Intouchables has thoroughly defied middling box office expectations ahead of its run, and is now at $75.6 million domestically and $81.7 million worldwide on a budget of $37.5 million. The film seems likely to make it to around $90 million, which would put it on par with most of Hart’s more successful comedic offerings. Considering this was expected to flop, the performance is a big win.

Studios generally keep most of their new releases away from the box office on Super Bowl weekend, unless they are counter-programming against the Big Game. Sony hoped to do exactly that by launching Miss Bala in an attempt to appeal to female audiences, but it fell flat with $6.7 million. That isn’t a great start for the action-thriller which is a remake of Mexico’s 2011 Oscar submission for Best Foreign Film.

Miss Bala was never expected to be a huge hit, to be fair. Sony was aiming for a niche market here, and tracking was predictably soft. The film was not loved by critics (a lousy 26% on Rotten Tomatoes), but that was never going to be a big concern here. The bigger play for this film will be overseas in Latin American markets, where Gina Rodriguez’s star is strong. While the film won’t be topping more than $20 million domestically (if that), foreign grosses could push this toward a break-even point considering the low $15 million budget and light marketing.

Aquaman continues to push through as it was down 34% in its seventh weekend, bringing in $4.8 million. The superhero film now has $323.6 million domestically and $1.106 billion worldwide. The film will pass Suicide Squad’s $325.1 million domestic total this week and Batman V Superman’s $330.4 million by the end of next weekend, with a $335 million final domestic gross likely. The budget was $160 million.

Spider-Man: Into the Spider-Verse continued its strong run at the box office with $4.4 million, down a a strong 28% in its eighth week. The Sony Animation film brought its totals to $175.3 million domestically and $347.3 million worldwide against a $90 million budget. The film is riding its award season momentum quite nicely on the road to some solid profits for Sony. The final domestic take looks to be around $190 million by the end of its run.

Green Book had the strongest hold in the top ten, down 21% in its twelfth week with $4.3 million take. The Oscar-nominated drama is now at $55.8 million domestically and is starting to take off overseas with $81.3 million worldwide against a $23 million budget. The film should end its run with at least $70 million domestically, a strong number considering its low start in November.

The Kid Who Would Be King slipped a so-so 42% in its second week, bringing in $4.2 million. 20th Century Fox’s fantasy adventure film has brought its totals to $13.2 million domestically and $16.7 million worldwide, neither of which are good numbers for a film that cost $59 million. Fox is going to take a loss on this one, with the final domestic take likely to be around $20 million to $25 million.

A Dog’s Way Home was down 31% in its fourth weekend, bringing in $3.5 million. The adventure film has totalled $35.9 million domestically and $50.9 million worldwide on a budget of $18 million. It should be able to hit a profit margin for Sony, with a fiunal domestic run somewhere around $42 million.

Escape Room was down 30% to $2.9 million, another good weekend hold for the horror-thriller. The movie has tallied $52.1 million domestically and a stellar $96.1 million worldwide on a budget of just $9 million. The movie is making its way toward $58 million or so domestically, making a sequel fairly likely.

Peter Jackson’s documentary They Shall Not Grow Old went into wide release, bringing in $2.4 million for the #10 spot. The film, which tells World War I from the perspectives of the soldiers who were there, added to its record-breaking Fathom Events $8.3 million one-night run for a $10.7 million gross thus far. It’s another strong performance for a documentary following the likes of Won’t You Be My Neighbor?, RBG, and Free Solo. The film’s final box office numbers depend entirely on Warner Bros.’ release plans, but it’s already a success.

Next weekend will finally see a new #1, as The Lego Movie 2 will dominate the competition. The animated sequel should open in the mid-$50 million range. The Taraji P. Henson comedy What Men Want should do fine in the mid-$20 million area, while Liam Neeson’s latest revenge thriller Cold Pursuit should be in the low teens. Horror flick The Prodigy will lag behind in the single digits.

BOX OFFICE TOP TEN (Three-Day Domestic Numbers)
1. Glass – $9.5 million ($88.7 million total)
2. The Upside – $8.9 million ($75.6 million total)
3. Miss Bala – $6.7 million ($6.7 million total)
4. Aquaman – $4.8 million ($323.6 million total)
5. Spider-Man: Into the Spider-Verse – $4.4 million ($175.3 million total)
6. Green Book – $4.3 million ($55.8 million total)
7. The Kid Who Would Be King – $4.2 million ($13.2 million total)
8. A Dog’s Way Home – $3.5 million ($35.9 million total)
9. Escape Room – $2.9 million ($52.1 million total)
10. They Shall Not Grow Old – $2.4 million ($10.7 million total)