Nick Khan Says WWE Views Everything As Competition, Will ‘Take The Spot’ Of MLB Or NHL Soon

Nick Khan says that WWE views all media as their competition and has some high goals for where he sees the company ranking. Khan recently spoke with RING Magazine’s Max Kellerman for a new interview talking about Zuffa Boxing. During the conversation, Khan spoke about how WWE views things in terms of competition. You can see highlights below (per Fightful):

On WWE’s View of Competition:

“At WWE, we see everything as our competition, including someone just staying home on a Saturday night looking at their phone, texting their friends, and watching TikTok. When I see things like the NFL on Christmas Day last year and the Beyonce halftime show, that inspires me. That’s our competition. I’m not suggesting we’re yet in the same league as the NFL, but I look at them and say, ‘Wow, they really nailed that.’ They nailed it so much that you saw the other networks on Thanksgiving Day with their halftime shows, to show Netflix, ‘You can do the Beyonce show, we can do Jack White and Eminem,’ which I thought was great and a smart idea. That’s what we’re looking at.”

On Competing With Those Leagues:

“How do we compete with them? When we get our numbers coming off of Black Friday from Fanatics, what we’re curious to know is where are we compared to the NFL, NBA, NHL, and MLB? Soon, we’re going to take the spot of one of those entities. Assume it’s not the NFL or NBA. We’re going to take that spot. That’s where we want to go.”