WWE Files to Trademark “Cruz Montana”

WWE files for a new trademark.

On Friday, July 24, 2026, WWE filed an application with the United States Patent & Trademark Office (USPTO) to trademark “Cruz Montana.”

Below is the description:

“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

411Mania will provide an update on what purpose “Cruz Montana” has been trademarked by WWE as and when it’s available.