Ratings Breakdown For This Week’s AEW Dynamite and NXT

As we previously reported, AEW Dynamite defeated NXT in the ratings again, although it was a slim margin and both shows saw significant drops. Dynamite had 677,000 viewers and a 0.23 rating, while NXT had 673,000 and a 0.16 rating. The Wrestling Observer Newsletter has a detailed breakdown of the numbers including by quarter. It’s believed that both shows were hurt by NASCAR and news coverage.

AEW’s viewership number is the second lowest in history while NXT’s rating is one of its lowest ever in the 18-49 demographic. AEW was down 7.3% in viewers (ranked #14 on cable) and 20.9% in 18-49, while NXT (ranked #35) was down 5.9% in viewers and 17.1% in 18-49. When it comes to non-news shows, AEW was #5, only behind MTV’s Challenge Total Madness, NASCAR on FS1, Forged: Beat the Judges on History and the film Blockers (starring John Cena) on FX. NXT would have been #13 without news coverage.

The AEW audience was older than normal as it’s 50+ numbers were up and every other demo was down. It also had big drops for under 35. NXT also did poorly in 18-34. However, AEW did win in all categories. It had 51,000 viewers (down 32%) in males 18-34, 22,000 (down 56.9%) in women 18-34, 147,000 (down 9.8%) in men 35-49 and 76,000 (down 10.6%) in women 35-49. NXt had 31,000 viewers in men 18-34 (down 31.1%), 20,000 in women 18-34 (down 33.3%), 106,000 in men 35-49 (down 10.9%) and 56,000 in women 35-49 (down 11.1%). NXT won the first hour and NXT won the second, meaning NXT’s numbers got stronger and AEW’s dropped off. Here’s a quarter-by-quarter breakdown for AEW:

Q1: FTR vs. The Butcher & The Blade – 760,000 viewers, 322,000 in 18-49
Q2: 2nd half of tag match/Young Bucks confront FTR – 730,000 viewers (down 30,000), 306,000 in 18-49 (down 16,000)
Q3: Kris Statlander & Hikaru Shida vs. Nyla Rose & Penelope Ford – 704,000 viewers (down 26,000), 294,000 in 18-49 (down 12,000)
Q4: Best Friends & Orange Cassidy vs. Inner Circle – 652,000 viewers (down 52,000), 289,000 in 18-49 (down 5,000)
Q5: Second half of six-man tag/MJF and Billy Gunn segment – 671,000 viewers (up 19,000), 304,000 in 18-49 (up 15,000)
Q6: Colt Cabana vs. Sammy Guevara/segments with Matt Hardy, Dark Order, Joey Janela & Sonny Kiss – 654,000 viewers (down 17,000), 295,000 in 18-49 (down 9,000)
Q7: Hype for next week/Brian Cage & Jon Moxley segment – 612,000 viewers (down 42,000), 271,000 in 18-49 (down 24,000)
Q8: Cody vs. Marc Quen – 632,000 viewers (up 20,000), 288,000 in 18-49 (up 17,000)

And here’s the breakdown of NXT by quarters:

Q1: Undisputed Era promo – 758,000 viewers, 215,000 in 18-49
Q2: Keith Lee & Mia Yim vs. Johnny Gargano & Candice LeRae – 684,000 viewers (down 74,000), 193,000 in 18-49 (down 22,000)
Q3: Io Shirai video/Cameron Grimes/Damian Priest segment/Indus Sher squash – 616,000 viewers (down 68,000), 197,000 in 18-49 (up 4,000)
Q4: Cameron Grimes segment/Breezango video/Tommaso Ciampa interview/Rhea Ripley & Robert Stone segment – 651,000 viewers (up 35,000), 211,000 in 18-49 (up 14,000)
Q5: Finn Balor vs. Cameron Grimes –688,000 viewers (up 37,000), 230,000 in 18-49 (up 19,000)
Q6: Dakota Kai vs. Kacy Catanzaro/Timothy Thatcher segment – 661,000 viewers (down 27,000), 205,000 in 18-49 (down 25,000)
Q7: El Hijo del Fantasma segment/Undisputed era segment – 676,000 viewers (up 15,000), 233,000 in 18-49 (up 28,000)
Q8: Adam Cole vs. Dexter Lumis – 650,000 viewers (down 26,000), 221,000 in 18-49 (down 12,000)

Dynamite had a 0.10 in 12-17 (down 23.1%), 0.10 in 18-34 (down 42.1%), 0.36 in 35-49 (down 10.1%) and 0.31 in 50+ (up 14.8%). The audience was 66.9% male in 18-49 and 72.1% male in 12-17. NXT had a 0.10 in 12-17 (down 16.7%), 0.07 in 18-34 (down 32%), 0.27 in 35-49 (down 11%) and 0.36 in 50+ (up 2.9%). NXT was 64.3% male in 18-49 and 88.8% male in 12-17.