Concerning Update on AEW All In: London Ticket Sales

A concerning update on ticket sales for AEW All In: London.

All Elite Wrestling will return to the iconic Wembley Stadium in London, UK, for its flagship PPV event, All In, later this summer. The marquee event will take place on Sunday, August 30, 2026.

However, as the company prepares to return to Wembley, the buzz for it isn’t currently reflected in the ticket sales. According to WrestleTix [via Wrestling Observer], the company has thus far distributed 24,347 tickets. The number is down from the earlier events at Wembley that drew significantly more during initial sales.

For context, the 2024 edition, which sold around 53,922 tickets overall, had already distributed around 34,000 tickets during the initial sales period in December 2023. The numbers for the first All In event at Wembley (in 2023) drew an even better response, with Tony Khan, at one stage, claiming that the company had already sold 60,000 tickets worth $7.7 million.

Last year, AEW sold 21,973 tickets for All In: Texas. Dave Meltzer recently noted that anything below 30,000 at a venue like Wembley “wouldn’t be good.”

Under 30 wouldn't be good. Historically a crowd over 30 for pro wrestilng is inherently good. Reality is that there's a reason nobody except NJPW repeats stadium shows in the same building annually. WWE did this year, but WWE is far ahead of AEW in drawing power. https://t.co/9Ta3LQExDS

— Dave Meltzer (@davemeltzerWON) May 15, 2026

AEW has yet to announce a match for this year’s All In. The company is currently focused on Double or Nothing, which takes place in Queens, New York, next weekend.