Bully Ray Argues That Seth Rollins ‘Needs’ To Beat Roman Reigns at WWE SummrSlam

During a recent edition of Busted Open Radio, WWE Hall of Famer Bully Ray made the argument for why Seth Rollins needs to beat Roman Reigns and win the World Heavyweight Title at WWE SummerSlam. Below are some highlights (via WrestlingInc.com):

Bully Ray on Roman Reigns’ Title Run

“I am not a big believer on double parking a championship on somebody for a length of time unless there’s a really good freaking reason. I understand why it was double parked on Roman for as long as it was. I have no problem with championships changing hands. It keeps things exciting … At the end of the day, why do you make somebody a World Heavyweight Champion? Because they draw.”

On Seth Rollins Needing To Beat Roman Reigns at SummerSlam

“If the one person is not drawing like that and the company is drawing and we can afford to tell certain stories, I have no problem with Seth winning. I have no problem with Oba [Femi] defeating Seth or whatever the case may be. Is Seth Rollins the type of champion you’re going to pay money to see every single week retain? No … but it feels to me, like Seth needs to beat Roman.”

Roman Reigns defends the World Heavyweight Title against Seth Rollins at WWE SummerSlam 2026. The premium live event takes place at U.S. Bank Stadium in Minneapolis, Minnesota. It will air live on the ESPN App in the U.S. and on Netflix internationally.