More Details on Alexandra Williams Being Promoted To VP & Lead Writer of WWE Raw

As previously reported, WWE Hall of Famer Brian “Road Dogg” James is out of his role as co-lead of creative for WWE SmackDown. Additionally, Alexandra Williams announced that she’s the new VP and lead writer for WWE Raw. Williams made the announcement earlier today on her LinkedIn account. Williams wrote, “I’m happy to share that I’m starting a new position as Vice President/Lead Writer at WWE!”

Per her LinkedIn account, Williams has been with WWE as a Writer/Producer since October 2020. She was later promoted to Senior Writer/Producer in February 2024. With regards to her new role as VP and Lead Writer for WWE Raw, she writes the following about her role:

“As VP and Lead Writer for WWE’s flagship live program, I oversee all creative development for Monday Night RAW — one of television’s longest-running and highest-rated weekly shows. I pitch to and collaborate with executive leadership and a cross-functional writing team to conceptualize and execute week-to-week storylines, character arcs, and premium live event buildups, including WrestleMania and Survivor Series.

I help drive the full creative process from episode rundowns to long-form narrative strategy, developing complex characters and compelling feuds that deepen audience engagement across live broadcasts, digital platforms, and social media. My work is informed by an analytical approach, tracking segment performance, audience trends, and viewership data to make real-time and long-term programming decisions.

In partnership with talent, producers, and brand leadership, I’ve contributed to record-setting live event attendance and revenue growth, helping position RAW as the cornerstone of WWE’s content ecosystem under the TKO umbrella.”

As noted, it’s said that Road Dogg voluntarily made the decision to exit from the WWE creative team.