WWE Confirms Multi-Year Content Deal With Bleacher Report

WWE has issued an official press release to confirm its multi-year global content partnership with Bleacher Report.

As noted, Sports Business Journal reported this morning that WWE has signed a deal with Bleacher Report. The multi-year partnership will allow B/R to hold global highlight rights of WWE’s programming, which includes RAW, SmackDown, NXT, and Premium Live Events.

Below is the press release:

“Bleacher Report and WWE have reached a new multi-year content partnership that will bring WWE’s biggest moments, Superstars, and stories to B/R’s massive global audience of sports fans. Per the agreement, Bleacher Report will hold global highlight rights across WWE’s programming slate, including Monday Night Raw, Friday Night SmackDown, NXT and WWE Premium Live Events such as WrestleMania®, with content distributed across Bleacher Report, House of Highlights, B/R Wrestling — Bleacher Report’s dedicated wrestling brand — and their associated social and digital platforms.

“The partnership further expands Bleacher Report’s industry-leading portfolio of content relationships across sports. B/R partners with the world’s biggest leagues and properties including the NFL, NCAA, MLB, NHL and NBA, to bring fans closer to the favorite athletes, teams and moments. Adding WWE to its portfolio reflects B/R’s broader strategy to serve fans across the full spectrum of sports and sports culture, particularly around properties that inspire passionate, year-round conversation. Beyond highlights, Bleacher Report will have a ringside presence at select WWE PLEs, with B/R and House of Highlights content teams capturing original storytelling, talent-driven content and behind-the-scenes moments.”

Bennet Spector, Bleacher Report General Manager, said the following on the deal:

“WWE fans don’t just watch. They are highly engaged, analyze every detail and debate the sport all week long. That’s exactly the kind of passionate fandom B/R and House of Highlights were built for. This partnership gives us the opportunity to bring fans closer to the biggest moments happening today while also tapping into the incredible history and personalities that have made WWE part of sports culture for generations.”

WWE EVP Alex Varga said:

“Bleacher Report has long been at the intersection of sports and culture,” said Alex Varga, EVP, WWE. Our partnership with B/R reinforces WWE’s commitment to bringing our content to a global audience.”