WWE Files Trademark For Term ‘Ultranueva’

WWE has added a new word to its list of trademarks, filing a new trademark application for “Ultranueva.” Fightful reports that the company filed the application on October 1st.

The application description reads similar to how the company’s trademark applications for talent names read. It is described as follows:

“IC 041: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

No word as of yet on who the name is potentially for.