John Cena Promotes ‘Big Power, Zero Drama’ Clean Energy Campaign

Former WWE Champion John Cena is now the spokesperson for a new clean energy campaign that promotes wind and solar power. The former wrestler took to social media to promote the campaign, titled “Big Power, Zero Drama.” Cena also appears in a new ad for the campaign, where he befriends some wild bears.

Cena wrote on his X account, “Real power doesn’t need to brag about it. That’s why I’m part of Big Power, Zero Drama, a new campaign about something that’s quietly making a big impact across America: clean energy. Wind and solar are helping power homes, businesses, and communities every day. No fanfare required. Although a few bears, a raccoon, and one very small kitten were required to demonstrate it. Proud to help tell the story.”

In the new ad, Cena talks about how wind and solar power provide “big power” with “zero drama.” You can view that clip below. Additionally, Cena appeared on last night’s special Wednesday edition of WWE NXT TV. He invited Zilla Fatu to join the John Cena Classic tournament.

Real power doesn’t need to brag about it.
That’s why I’m part of Big Power, Zero Drama, a new campaign about something that’s quietly
making a big impact across America: clean energy.
Wind and solar are helping power homes, businesses, and communities every day. No fanfare…

— John Cena (@JohnCena) November 5, 2026