TKO Secures New Sponsor For WWE & UFC In SuperFile

WWE and the UFC have a new global sponsor, gaining their first official secure file sharing partner in SuperFile. TKO announced on Wednesday that the file sharing company is set to be a global partner for them starting with UFC Freedom 250.

It was not clarified specifically when SecureFile will have its first WWE-sponsored event, though the press release acknowledge that Night of Champions is WWE’s next PLE. That show takes place on June 27t in Riyadh, Saudi Arabia.

“Brands that earn a place inside UFC and WWE understand that these platforms deliver more than reach — they deliver relevance at the highest level of sports and entertainment,” said Robby Miller, Vice President, Head of U.S. Global Partnerships at TKO. “SuperFile is redefining how organizations protect, control, and share their digital content, and they are entering the conversation at exactly the right moment. From UFC Freedom 250 on the South Lawn of the White House, to Conor McGregor’s highly anticipated return during International Fight Week, to WrestleMania, SuperFile is using some of the world’s most-watched sports and entertainment events to make a powerful statement about the future of digital ownership.”

The announcement noted:

“As an Official Partner of UFC FREEDOM 250, a one-of-a-kind moment in sports history, SuperFile will have a major presence throughout the event, including branding inside the world-famous Octagon® and broadcast integrations that will provide SuperFile with exposure to UFC’s global audience across an estimated 1 billion households in 210 countries and territories.

“Among its on-air features, SuperFile will serve as the Presenting Partner of the Super Replay, a custom feature highlighting some of the most memorable moments from the night, as well as Keys to Victory, a broadcast feature highlighting the tactics and strategies that will be critical for an athlete to secure a win.”

“Following the live telecast, SuperFile will serve as the Presenting Partner for the one-hour UFC FREEDOM 250 SuperFile Post-Show, in which UFC analysts and athletes look back on the event’s defining moments.

“Beyond UFC FREEDOM 250, SuperFile will continue to activate across UFC Numbered Events and Fight Nights and will serve as Presenting Partner of UFC 329: MCGREGOR vs. HOLLOWAY 2. The event, which takes place Saturday, July 11 at T-Mobile Arena in Las Vegas and headlines UFC International Fight Week, features a thrilling main event that will see former two-division UFC champion Conor McGregor collide with former featherweight titleholder Max Holloway in a rematch 13 years in the making.

“As the Official Secure File Sharing Partner of WWE, SuperFile will maintain a significant presence across various Premium Live Events, including WrestleMania43, Money in The Bank, Survivor Series and Royal Rumble, highlighted by side ring mat placements, presenting partner designations and custom social and digital content.”