AEW Shop Releases Rebel Merchandise To Benefit Those Affected By ALS

AEW has launched a new line of merchandise to support AEW talent Rebel following her recent ALS diagnosis.

The initiative arrives one month after Rebel publicly revealed that she had been diagnosed with terminal ALS. She shared the news on May 1, prompting an outpouring of support from across the wrestling industry.

Since that announcement, All Elite Wrestling has continued to publicly support Rebel. References to her situation have appeared on AEW programming, and president Tony Khan also addressed her during the post-show media scrum following Double or Nothing.

The promotion announced the release of its “Rebel Heart” collection on ShopAEW, with all merchandise profits set to benefit organizations dedicated to helping people affected by ALS. According to AEW, the collection currently includes a T-shirt and a bracelet. The company stated that 100 percent of the profits will be donated to the ALS Association and Team Gleason.

“Join us in supporting a cause close to our hearts: #RebelHeart tee and bracelet – both available now on @ShopAEW in honor of @RebelTanea and #LouGehrigDay.
100% of profits go to @iamalsorg and @TeamGleason, benefiting those affected by ALS. @AEWTogether❤️”

The newly released merchandise line is being promoted in conjunction with Lou Gehrig Day, an annual observance that raises awareness for ALS and honors those affected by the disease. AEW noted that the collection is now available through ShopAEW

Fans interested in contributing to the cause can do so through the merchandise line, with proceeds directed toward the ALS Association and Team Gleason.

Join us in supporting a cause close to our hearts: #RebelHeart tee and bracelet – both available now on @ShopAEW in honor of @RebelTanea and #LouGehrigDay.
100% of profits go to @iamalsorg and @TeamGleason, benefiting those affected by ALS. @AEWTogether ❤️ pic.twitter.com/FPqd0FxmMI

— All Elite Wrestling (@AEW) June 2, 2026