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James Cameron Reflects on Avengers: Endgame Topping Avatar’s Worldwide Box Office

September 12, 2019 | Posted by Jeremy Thomas
Avengers: Endgame Avatar Image Credit: 20th Century Fox & Marvel Studios

James Cameron isn’t too upset about Avengers: Endgame breaking Avatar’s worldwide box office record; in fact, quite the opposite. Speaking with Deadline, the Avatar director said that the success of the MCU film 3was a sign to him that the theatrical box office is far from dead.

“It gives me a lot of hope,” Cameron told the site. “Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something.

He went onto say, “I’m just glad it still exists because I’m all about the big screen. Not that I wouldn’t do something for streaming where you can get into the characters in a different way but what I love the most to do is to create that completely kind of subsuming experience where you turn off your phone and you engage. You as an audience member engage for two hours or two and a half hours, whatever it is. And that still exists!”

Cameron was asked about the chances for the upcoming Avatar sequels to top Endgame and said, “Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. We’re trying. Maybe we do, maybe we don’t, but the point is, it’s still possible. I’m happy to see it, as opposed to an alternate scenario where, with the rapid availability, custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore.”

Avatar 2 will release on December 17, 2021, with Avatar 3 coming on December 22nd, 2023. The fourth and fifth films come in 2025 and 2027.