wrestling / News

Dana White Discusses WWE & UFC Merger, Potential Crossovers, More

April 7, 2023 | Posted by Ashish
Dana White UFC, UFC 249 WWE Image Credit: UFC

UFC President Dana White spoke to the Associated Press (h/t MMAJunkie) about Endeavor’s purchase of WWE and the upcoming UFC-WWE merger. He discussed potential WWE-UFC crossovers, how UFC can help WWE, and more. Highlights of his comments are below.

On potential WWE-UFC crossovers: “… There won’t really be any type of crossover. Yeah, Brock Lesnar, who wanted to come over to the UFC and test himself became the heavyweight champion. He’s that good of an athlete. Then, you had Ronda Rousey who was a world champion here and then went over to WWE and tested herself there and became a world champion. That type of synergy will still exist.”

On where the deal will benefit UFC and WWE: “I’m sure better deals will be made with the arenas. Alliances will be made. Deals and alliances and sponsorships, the list goes on and on. The business side is really where you’re going to see a big difference. As far as the performance and what we do, you’ll never see a difference in that.

On how UFC can help WWE: “There are a lot of great things that we can help WWE with to help their business grow. There’s a lot of things. Because when you look at what Endeavor and UFC has done together, we sold for $4.025 billion. Now, the company is worth $12.03 billion. There’s a lot of things that we can add to WWE with the synergies that we’ve created with WME and UFC.”

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Dana White, Ashish