New Group Brought In To Handle WWE TV Negotiations

According to The Wrap, William Morris Endeavor has brought in a second agency, Creative Arts Agency (CAA) to work on the WWE TV rights negotiations. This was done since WME-IMG owns UFC, and felt there could be a conflict of interest that could jeopardize a potential TV deal worth as much as $400 million in rights fees for WWE. The UFC deal is estimated to be worth around $200 million. A WWE spokesperson stated the company would continue a “longstanding partnership with WME as well as working relationships with other agencies and strategic advisors around the world.”