Update On Success of WWE Hell in a Cell PPV Including Attendance, Gate and More

The Wrestling Observer Newsletter has an update on the success of WWE’s Hell in a Cell PPV this past Sunday, which performed better than most B PPV events. As previously noted, the show was sold out at the Allstate Arena in Chicago. There were 12,834 fans in attendance, with 12,200 paid. That was a total live gate of $1.25 million.

It was noted that the live gate beat out both AEW Double or Nothing and the live Dynamite in Los Angeles the week before, although those shows had higher attendance. While Hell in a Cell did not sell out right away, the advance sales were good and it eventually got there. On the secondary market, the show had a $125 get-in price. The market was higher than usual due to how few tickets were available and late demand.

There were 200,000 Google searches for the PPV, similar to most WWE shows and around that of AEW Double or Nothing. There were another 200,000 that day for Cody Rhodes, the most of any individual wrestler on a PPV in years.

The one area where it didn’t perform well was on TV PPV. It had just over 7,000 buys, down 14.6% from the previous all-time low, set by Backlash (8,200 in the first week, 9,700 overall). Of those who bought this show, 59% bought Backlash. Cable buys weren’t down, but DISH buys were down 39%. Of those who bought Hell in a Cell, 11.1% (790) bought Double or Nothing. Of those who bought Backlash that number was 9.8% (950).