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WWE NXT Rating & Audience Down From Last Week, Important Note On Ratings

October 2, 2025 | Posted by Jeremy Thomas
WWE NXT 9-30-25 Team NXT Image Credit: WWE

This week’s episode of WWE NXT saw its ratings and audience down from the week before. Tuesday’s episode brought in a 0.10 rating in the 18 – 49 demographic and 572,000 viewers per Programming Insider. Those numbers were down 16.7% and 19.1% from the previous week’s 0.12 demo rating and audience of 707,000.

There is an important caveat in here to be considered for all wrestling ratings going forward. As reported in early September, Nielsen has changed its ratings system to a “Big Data + Panel” method, which combines the ratings measurement company’s traditional home panel-based data with inputs from devices including cable set-top boxes, satellite receivers, and smart TVs. This means that there has been a divergence in some numbers based on which numbers are being used. The Big Data + Panel numbers, for example, had last week’s demo rating at a 0.12 while PWTorch had reported the number at a 0.17.

Wrestlenomics has noted that the new method has mostly resulted in lower viewership among wrestling shows and that telecasts with younger-skewing audiences are generally (but not always) seeing lower measurements under the new system. What this all means is that direct comparisons with previous numbers are messy at best, because it’s using a new system. This includes all ratings for shows airing on traditional TV going forward including WWE NXT and Smackdown, and AEW Dynamite & Collision. With all that in mind, take the below comparisons with a grain of salt.

All that said: the demo rating for this week’s show since the May 10th, 2022 episode also had a 0.10, while the total viewership was the lowest since the August 6th, 2024 episode had 468,000 against the Olympics. The MLB Wild Card game came in at #1 with a 1.51 demo rating and 6.516 million viewers.

NXT is averaging a 0.157 demo rating and 701,000 viewers in 2025 to date, compared to a 0.189 and 641,000 for the same period in 2024. That includes the NXT debut on The CW, which was a year ago this week.

article topics :

Ratings, WWE NXT, Jeremy Thomas