TKO Celebrates ‘Success’ of First-Ever WWE-UFC Doubleheader in Saudi Arabia & Azerbaijan

WWE’s parent company, TKO Group Holdings, has issued a press release to celebrate the success of WWE Night of Champions and UFC Fight Night on Saturday, June 27.

This past weekend, TKO held a first-ever WWE and UFC doubleheader in Saudi Arabia and Azerbaijan, with the former hosting Night of Champions and the latter staging UFC Fight Night.

In a press release issued by TKO earlier today, the company touted the success of both events, noting that Night of Champions drew 18,000 fans in Kingdom Arena and generated 186.8 million social media views, including 74.2 million views related to Sami Zayn capturing the Undisputed WWE Championship.
The press release further noted that more than 10,500 fans representing 72 countries attended UFC Fight Night at the National Gymnastics Arena, with close to 40 percent of ticket sales generated by those from outside Azerbaijan.

Below is the press release:

“NEW YORK–(BUSINESS WIRE)– TKO Group Holdings, Inc. (NYSE: TKO) today announced the successful staging of two major international events in the Middle East and a neighboring market, with WWE® Night of Champions in Riyadh, Saudi Arabia, and UFC FIGHT NIGHT®: FIZIEV vs TORRES in Baku, Azerbaijan. Both events delivered sold-out arenas, strong partner support, and significant fan engagement locally and globally. Held on Saturday, June 27, the events marked the first same-night WWE and UFC event pairing in the region, creating a historic TKO doubleheader.

“Demand for premium live sports and entertainment in the Middle East and surrounding markets remains incredibly strong,” said Andrew Schleimer, Chief Financial Officer, TKO. “Coming just two weeks after the unprecedented success of UFC Freedom 250, these events further underscore the near and long-term strength of the TKO business. They also reflect our continued commitment to delivering our live events in the region as planned.”

“In Riyadh, WWE and its local partners at the GEA presented Night of Champions from a sold-out Kingdom Arena, drawing more than 18,000 fans and featuring a record number of partners. Across WWE’s main social channels, Night of Champions generated 186.8 million social video views, highlighted by 74.2 million views related to Sami Zayn’s WWE Championship victory.

“In Baku, UFC returned to Azerbaijan with UFC FIGHT NIGHT®: FIZIEV vs TORRES at National Gymnastics Arena, where more than 10,500 fans attended the sold-out event. Approximately 40 percent of ticket purchases came from outside Azerbaijan, with attendees representing 72 countries.

“Across UFC’s social channels, the event generated more than 612.9 million impressions and 297.3 million video views. UFC also saw strong fan turnout across fight week activities, bolstered by support from local organizers and brand partners. Closing out UFC’s second trip to Azerbaijan on a high note, local superstar Rafael Fiziev collected a second-round stoppage win over Manuel Torres in a lightweight division showdown.

“Both events are examples of a growing number of partnerships between TKO and government entities and private-sector organizations in communities around the world that are eager to host TKO’s marquee live events. Through these relationships, TKO is reaching more fans in more markets, delivering must-see experiences while generating meaningful economic and cultural impact for host communities.”