WWE Says This Year’s Backlash Broke Multiple Company Records

WWE has sent out a press release hyping the success of Backlash, which they say broke multiple company records. IT was the most-viewed Backlash event ever, as well as the highest-grossing. Viewership had a 22% increase from last year. It also had the largest gate for a WWE event in Puerto Rico, with an attendance of over 34,800 for the PPV (17,944) and Smackdown the night before (16,896). It also broke merchandise and sponsorship records. The press release reads:

WWE® DELIVERS RECORD-BREAKING BACKLASH IN PUERTO RICO

STAMFORD, Conn., May 8, 2023 – WWE® (NYSE: WWE) today announced that WWE Backlash®, which emanated from the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico, became WWE’s highest-grossing and most-viewed Backlash in company history.

Viewership of Backlash saw a 28 percent increase versus the record set in 2022. The event, which featured Bad Bunny, the most-streamed music artist in the world, marked the largest gate ever for any WWE event held in Puerto Rico and the largest gate in the history of Backlash.

More than 34,800 fans descended on San Juan, Puerto Rico, for back-to-back sellout nights of SmackDown (16,896 attendees) and Backlash (17,944 attendees). It also marked the most social Backlash of all-time, led by over 40 million views of the San Juan Street Fight featuring Bad Bunny vs. Damian Priest. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, trended No. 1 across the entire evening of sports.

In addition, Backlash broke merchandise and sponsorship records. As the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience, top-selling items included the WWE Backlash and LWO Puerto Rico t-shirts. Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98 percent year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade and Xfinity.