Answers Blowing In The Wind: What Kind Of Fan Are You?

After contemplating all the events that have gone over the past year and investigating the response from it, the main thread in this weird combustible element of mainstream professional we are living in is this quasi war of words between US, the artform’s most ardent fans. The truth in our collective investment in professional wrestling is that we all have approached our fandom through our own unique discovery as we live our individual lives. We are all creatures of free-will and independent thought. The reasons I am are fan are my own; I could make a feeble attempt to create some form of promotion on my own. I am 99.9% certain at this point in my life, I would fail miserably. To try and create a fully formed wrestling promotion for the masses to see would be…too weird – a duality would be at play. Fans of music have shown to really appreciate a great love of it from a purely technical manner, while at the same time from a more basic aesthetic level – if it SOUNDS GOOD, it’s cool. In the same way, we fans have been placed in camps, who enjoy professional wrestling because of the spectacle over the pure athleticism and vice versa.

We have been at each others throats arguing over the politics of Alberto El Patron’s departure from WWE over the ethics of CM Punk’s departure from McMahon. We are debating the economics of John Cena’s continued reliance in WWE’s Main Event scene against keeping Brock Lesnar from being at the top. All of this is up against the logical storytelling aspects as fans voice their opinions over why Daniel Bryan or Roman Reigns should become the main focus at WrestleMania 31. As New Japan Wrestling has unveiled Wrestle Kingdom 9, we are now engaged in a great discussion about whether it is time to allow a more individualized, sport-oriented style to the product as opposed to the gloss and mass-produced spectacle that Western fans have been mainly accustomed to over the past 30 years.

We are speaking of professional wrestling as it is an endangered species, while at the same time admitting that something similar to a calm before the proverbial Big Bang of the art is upon us somehow. The fandom has splintered in a way similar to the types of debates we had just in the wake of Hulkamania; what kind of professional wrestling should be considered as the mainstream form: the cartoony over the top spectacle that is WWF or the more realistic, but certainly southern-old school ideas of the NWA and Jim Crockett Promotions. Instead of looking internally, this time – fans are looking externally outside the border of North America. As MMA, the phenomenon of “reality television” and the globalization of pretty much everything has permeated pop culture, we are at a true cross roads that has culminated in fans hanging their hopes on the success of New Japan’s Wrestle Kingdom show. The idea of a promotion that emphasizes “real” athleticism and logical storytelling over the mass produced fireworks of WWE is compelling, exciting and frightening to view (as of this writing, I have not watched Wrestle Kingdom as of yet.)

In light of this, a new layer in the never ending debate between fan is reaching a fever pitch. Some see the hopelessness of cheering a talent like Daniel Bryan to march into the main event of WrestleMania for the second straight year when Roman Reigns awaits to ascend the throne. CM Punk and Alberto El Patron have proven to defeat WWE’s grip on talent developed not being able to make a big enough name elsewhere. If New Japan’s official unveil to Western audiences take hold, disgruntled high-level talent could effectively exit from WWE and if they’re willing to do the work to perform at the highest standard physically on the other side of the world, could make a killing and bring potential box office and respect for craft on a truly global scale. The industry instantly changes. Or does it? That’s the debate – and seeing the debate come from all colors of the rainbow of wrestling fandom has been enlightening. Are certain types of fans right or wrong? I don’t think anyone is outright wrong – but before we get into that discussion, an exploration of the different tropes of wrestling fan.

The Hardcore Fan

The Hardcore fan is a section of the fanbase that is split in two distinct categories: the fan who sees professional wrestling as sort of a strange addiction, where no matter how ridiculous things get within the industry they will watch, support and defend professional wrestling no matter what. These are the fans who slogged through the incident between David Schultz and his assault of 20/20 reporter John Stossel, the steroid trials and the Chris Benoit murder/suicide. I fall into this category (along with pretty much all categories forward), as a hapless, helpless devotee of professional wrestling that has made an infinite amount of resolutions to myself that it is time to move on from the artform, only to be pulled back in mere minutes later.

The other side of the Hardcore fan is more literal – those whose enjoyment of professional wrestling come from the violence and over the top presentation of blood. These fans may have pledged their allegiance to ECW’s vision of ultra-violence or the King of the Death matches. Some have claimed WWE’s current creative slump lays in part towards the promotion’s PG rating and lack of “color” and intense “real” confrontations and feuds between talent. Mankind vs. The Undertaker may be considered the benchmark of the industry for them. There is a glee when they view Starrcade’s Dog Collar Match between Roddy Piper and Greg Valentine or the I Quit Match that pitted Tully Blanchard and Magnum T.A. that culminated in a spike to the eye. These fans take pride and ownership of ECW’s cult-like popularity and was a major force during WWE’s Attitude Era. Whether these fans wish to see people getting hurt is not the point, it is their desire to see it done in a wrestling ring.

Both forms of fans seem to begrudgingly accept the stigma professional wrestling has in mainstream culture and either share a quiet shame over it or a rebellious, punk like attitude. Whether it is Necro Butcher, Mick Foley, Abdullah the Butcher, New Jack or the like, these performers have their loyal fans who make what they do seem worthwhile…even if it isn’t. The Hardcore fanbase who cannot let go similar to a smoker who is dying to quit finds themselves at psychological and ethical crossroads at nearly every turn; these fans want to erase the controversy surrounding Alberto El Patron’s exit from WWE or wish their enjoyment of the product could be easier without the noose of the Steroid Trials hanging over their head, but once something insane like The Undertaker’s Streak being broken or CM Punk winning the WWE Title at Money in the Bank 2011 comes along that glimmer of hope that professional wrestling is as transcendent as any great song, dance, painting or film.

The Archivist

From the Hardcore fan emerges the Archivist, a sort of self-appointed historian of wrestling continuity and history. These are the fans who has an uncanny ability to remember old pay per view cards, title lineage and the alliances/feuds of performers from each major wrestling organization. Some of these fans have no true interest in the backstage dealings other than to record the facts of who appeared in a wrestling organization, who left a wrestling organization and attempt to piece together why to create a full picture of professional wrestling history.

These are the fans who tore their hair out when it came to the events surrounding Team Hell No. As Kane and Daniel Bryan went their separate ways, future confrontations between the two former tag champs were pretty much non-events. According to some Archivists, this lack in continuity was maddening. They will point out the perfect opportunity WWE had to tell a story of Kane taking down The Authority from the inside after his heel turn – even making a case to explain Daniel Bryan joining the Wyatt Family at the end of 2013 only to turn on them in a steel cage match that Bryan’s former partner initiated. After Bryan won the WWE Title and was thrust into what really was a logical feud with Kane, there was no urgency placed between their battle based on their past history as Tag Champs.

Archivists place a strong emphasis on logical storytelling and the prestige of titles. Some fans frequent columns like Ask 411 or do major research on their own time to gain a better understanding of the overall history of the industry – either via WWE only, or the entire business on a global scale.

The Independent Fan

The Independent fan is pretty simple to define: these fans have been disillusioned with the offerings of mainstream professional wrestling, but cannot turn off their fandom once they have disowned WWE, so they have turned to viewing independent wrestling promotions to get their fix. We are the ones who were tired of mid-1990’s WWF and WCW and turned to ECW. We discovered Ring of Honor, SHIMMER, AJPW, IWA, Pro Wrestling Guerilla and others. We tend to be more at home watching foreign promotions and know the names and history of Kawada, Dos Caras, El Hijo del Santo, Manami Toyota, Aja Kong, Rikidozan, Giant Baba, Jushin Liger, Mitsuharu Misawa and Kenta Kobiashi.

We may follow what is happening at Titan Towers, but for the most part are not that interested as some of us have tired of WWE’s constant attempts to insult our intelligence. We have gone out of our way to see some of the greats before they made it to WWE. We beam with pride knowing Bryan Danielson has ascended to the top of the mountain. We lost our minds when CM Punk became WWE Champion. We followed Chris Jericho, Chris Benoit and Eddie Guerrero before they reached WCW. Some of us recognized Raven as the former Johnny Polo right off the bat and was enthralled with his character change.

Seeing the NXT Five (+1 if you include Kalisto) thrive at Full Sail University fill our hearts, but we dread the day they arrive to the main WWE roster because some of us are certain they will lose pretty much everything that drew us to those talents on the independent scene. We like hard-hitting, high-flying feats of athleticism, strength and “fighting spirit”. Stiff kicks, chops, a sound submission game and clean finishes will overcome any lack in production value. We just want GOOD WRESTLING, and if WWE can’t provide it, we will discover it elsewhere.

The Smark

The Smark – a slang of “Smart Mark” is one of the least understood and often maligned group of fans. Of all the different terminology of wrestling fans, this is the term that has become part of the public lexicon and has stuck. The reason is deceptively simple through the term’s duality: the term “mark” is reserved both as someone who believes the presentation of professional wrestling is real and as well a derogatory term used by hustlers to describe their victims. Add the contradictory notion of having “knowledge” of backstage happenings as well as deciphering a “work” from a “shoot” and one can see how the term can have several interpretations from ugly to term of endearment.

The Smark has often been criticized as the easiest to fool by the industry. Brian Pillman and Raven have famously lashed out on television (SMAAAAART….MAAAAARRRRK!) or have simply pointed out the business has a lot more smoke and mirrors to give a sense of realism to the world of professional wrestling than fans give credit for. This is most likely the majority of the fanbase who frequent 411Mania – we are fairly knowledgeable in the real life behind the fiction, and while we tend to find enjoyment over the storytelling tropes and athletics of professional wrestling – it is the BUSINESS of the industry that really sparks heated discussions. But Pandora’s Box is opened up; how much do we really know? What sources are reliable? How many rumors about Sting appearing in WWE did we go through just in 2014? The consensus was that 99% of those rumors were at best just plain old false reporting and at worse – shameless clickbait.

Is Roman Reigns ready to headline WrestleMania? Not from a storyline standpoint, but from a business standpoint? Daniel Bryan is considered the more logical choice because he has proven to bring in fans, sell merchandise and be a big enough name to headline. But we “know” of the stories of Vince McMahon’s fetishes for large, good looing men to serve as the cornerstone of his creation. So we dread that come hell or high water Reigns will main event and Bryan – the “superior” performer by some will be left in the dust again. This will result in a further decline of the business of WWE through a lack of paying customers who are invested in the product. We are opinionated about Jeff Jarrett running Global Force Wrestling and will give mountains of gold away for Dixie Carter to no longer head Impact Wrestling. Paul Heyman was a creative genius, but if any of us decided to create a promotion of our own, Heyman’s path as an owner may be the last business model we will follow.

But even as a guy who thoroughly documents and researches the history of every facet of the industry, I admit I know about as much about the actual business dealings that happen in Stamford or Nashville than my cat. Being a smark is sometimes like being in a perpetual state of paranoid limbo – maybe we know too much? But how much are we allowed to be privy to? The universe is against us.

The Pure Wrestling Fan

Some of us became attached to the Business of professional wrestling as someone who desperately wants to see the industry succeed not just based out of hype but from the best in-ring action. These are the Pure Wrestling fans. The ones who want to see Daniel Bryan or Dolph Ziggler take on Brock Lesnar for the WWE Title over Roman Reigns. We will settle for Sting vs. Seth Rollins over Sting vs. The Undertaker or even Sting vs. Triple H because we are of the opinion Rollins will bring out a more “passible” bout out of the aging superstar. We are purists about interviews and backstage segments: keep it to the point. Two (or four, or six) competitors want to be the best and have to defeat their opponents to do so. Bullet points like what had been accomplished in the past instead of the overly scripted and sanitized lines are what we prefer in WWE.

Screwjob finishes should be used logically and far and between. We enjoy matches with no weapons or interference, just two athletes putting on the best show they can. Savage vs. Steamboat, Steamboat vs. Flair, CM Punk vs. Samoa Joe and Shawn Michaels vs. The Undertaker are usually the benchmark of the style of match we enjoy. We cheer Daniel Bryan, Bret Hart, Kurt Angle, Chris Jericho and AJ Styles because no matter what, they will put on the best physical performance possible to dazzle us. We have also lately become less apt to cheer for blood in matches unless there is logic behind it to either display hatred or uncanny pain. We don’t care much for behemoths unless they are capable of orchestrating a hard-hitting technical affair. We loved Brock Lesnar during his first WWE run because of his amateur background made him seemingly unstoppable coupled with his girth and inhuman strength.

Some of us have lost our love affair with mainstream pro wrestling in the west and have turned east to Puro. New Japan’s Wrestle Kingdom 9 is of great interest to us. We can break down a wrestling match to a science, like moving pieces in chess or recalling studied film from a football game. Jake Roberts is heralded as a genius because he easily understood match psychology and why moves were made in a match. We see professional wrestling as more than competition, but admire it as a physical dance between two trained athletes. That is the purity of professional wrestling we first discovered as children.

The Old-School Fan

That purity may have developed because deep in our hearts, we are Old School fans. Now, that does not necessarily mean that we are older fans, but we share a deep appreciation of the tropes of professional wrestling that were more common before its current mainstream incarnation. We are not fond of the glossy corporate juggernaut that has become WWE. Some of us have a love affair for NXT because of its simplistic booking and intimate presentation with reminders of Georgia Championship Wrestling.

We are the ones who cite Dusty Rhodes, Arn Anderson, Ric Flair and Steve Austin as the top promo men and pine for them to act as mentors for other performers when it comes to speaking on the microphone. We long for the days when the secondary titles meant the holders were on their way to becoming main eventers or were the #2 babyface or heel in the promotion like when the WWF Intercontinental title springboarded Randy Savage, The Ultimate Warrior, Bret Hart and Shawn Michaels.

Even when observing and understanding the similarities between John Cena and Hulk Hogan as the superhero-like babyfaces of Vince McMahon’s interpretation of professional wrestling, some of us Old School Fans will make the case that Hogan at least showed the one main trait a babyface needs to display when building up a potential match or opponent: empathy and vulnerability. The vulnerable babyface – or even the flawed babyface that became popular during the height of the Monday Night Wars is something we noticed has all but evaporated from the mainstream scene. Some of us look at the prospect of Global Force Wrestling putting a global twist on the “travelling champion” from the National Wrestling Alliance and are intrigued.

Obviously, some of us look at the past with rose-tinted glasses and believe the wrestling product was best back when we first started watching – or we have just been jilted by the current product in some way. The conundrum is that even though some of us are often critical of today’s wrestlers, we still watch holding out hope that some moment, match or promo will bring us back to “the glory days.”

The Sports Entertainment Fan

While there are fans who enjoy the pure athleticism and ballet of a wrestling match, or the old school logical storylines of two competitors that simply want to be the best, there is also the fan who enjoys professional wrestling for its sheer absurdity. We are the Sports Entertainment fan – someone who loves characters like Santino, events like the Beer Truck incident and over the top, overbooked matches like Vince McMahon vs. Shane McMahon at WrestleMania X-7.

We watch with a strange childlike glee, preparing ourselves for the car-crash like elements of professional wrestling. My wife is perfectly aware that The Undertaker does not really have mystical powers, but she squeals like a little girl when he shoots fireworks at a foe. We love the antics of WWE because we feel they tend to keep things as light and fun as possible. Not everything needs to be so serious all the time. While a good match is acceptable, having a roster that consists of nothing but testosterone-driven characters who want to beat each other up all the time is overkill. Wrestling is supposed to be escapist entertainment, afterall. There is enough stress in the world to not have to resolve to witness the direst circumstances over the course of a two or three hour show.

We marvel at the extravagance of WrestleMania and the celebrity involvement. Bob Barker and Hugh Jackman showing up on RAW to engage with WWE Superstars may render the other two and a half hours of a boring show moot. If we can laugh and be in awe at what we see, we are happy. Some of us laugh at the stupidity of having a Bunny wrestle, then we will end up cheering for him (her? It?) We may be parents of children who are fans because of the colorful characters that has always been a trademark of WWE, and we love them for it. If a Sports Entertainment fan discovers CHIKARA, WATCH OUT!

The Closet Fan

The interesting thing about the Closet Fan is that, on the surface, we may appear to be any of the aforementioned on this list. We may act grumpy about wrestling or act superficially interested, but are foreign to the actual details. If one has been a wrestling fan for any length of time, they probably been this person at some point in their lives, simply because there’s a staggering social stigma against admitting to being a professional wrestling fan.

It would not be a surprising statistic if more than half of the fans we run into when discussing wrestling on the Internet fall into this category. We may not want to deal with the hassle of being publicly judged for liking something that has a really weird place in our society somewhere between opera and NASCAR, so we are carefully noncommittal about letting the shameful cat out of the bag. I have been outed as a “closet fan” by others and I have also discovered closet fans on my own. Finding someone who seems a little too interested in an obscure wrestling conversation going on around them, or who gives examples that are overly specific when pressed for details. Some of us are MMA converts – the easiest way to pull us out in that respect is to bring up Brock Lesnar or CM Punk’s past or future foray into Mixed Martial Arts and you may discover a new best friend.

We Closet Fans have felt the sting of shame due to our love of professional wrestling. Our fandom goes in cycles; excitement, disappointment, embarrassment, and finally validation before the cycles start over – some of us are perpetually stuck in the embarrassment cycle, and has yet found a way to break free. Being too self-aware of our surroundings, we understand the stigma that surrounds the artform and is afraid to be stereotyped and ultimately ostracized by our peers. After the Steroid Trials, we may have publicly decried wrestling, but continued to sneak a couple minutes of WWF Superstars on Saturday morning. After the Benoit incident, we may have turned our backs on the industry outright – until we saw SportsCenter coverage of CM Punk’s “Pipebomb Promo” and wondered what all the fuss was about.

Some of us may choose not to own any wrestling merchandise, such as t-shirts and magazines, for fear of someone finding them. However, we may be unable to resist the urge to purchase DVD’s of our favorite pay-per-views or documentaries of our favorite superstars. We may have purchased the WWE Network since this way we have the freedom to watch wrestling on our own time, free from the piercing eyes of the world. It could be very simple to discover us with consistent prodding; intentionally making incorrect references or declarations, like saying Buff Bagwell was in the original Four Horsemen will cause the Closet Fan’s circuits to overload.

The Casual Fan

Some of us like professional wrestling, but for one reason or another, we don’t LOVE it or even make an effort to keep up with the week-to-week storylines and angles. These are the casual fans, and they seem to make up the largest portion of the audience. We may be parents of children who love John Cena, so we will take them to shows and purchase merchandise or DVD’s for them. We will simply tune in if there is nothing else on or they happen to see a good match as they flip past the channel. We may have been hardcore or closet fans at one point, who simply fell out of love with the industry – or even worse…outgrew it.

We may have become a fan of pro wrestling during either the Rock n’ Wrestling or Attitude Era and draw most of our wrestling knowledge from that time period. We LOVED wrestling when it was popular, but once the buzz started to die down so did our interest. We moved onto the next craze, like Survivor, The Bachelor, The Walking Dead, Game of Thrones and True Detective. Some of us aren’t really interested in character evolution and the pacing of a technical match. Give us dangerous spots, segments like “This is Your Life”, and diva matches. They do not frequent wrestling sites and do not care about who is coming or going to different promotions and why.

When asked, we may cite The Undertaker vs. Mankind Hell in a Cell match or Hulk Hogan vs. Andre the Giant as the greatest match ever. Some of us are completely baffled that anyone would boo John Cena or cheer someone the size of Daniel Bryan because – well…look at him! Cena would eat him for lunch! Some of our logic that defines professional wrestling is this: in a “real” fight, Brock Lesnar would murder anyone who comes into his path, so there isn’t anyone realistically that is credible enough to beat him. Based on that lack of drama, there is no reason to watch. We just want to be entertained for a few minutes after a long day at work, or need to find some programming to distract our children. Professional wrestling seems to treat that ailment just fine on some occasions.

The Mark

The term “mark” has a duel usage in the wrestling community. It can refer to a fan who believes that the characters and events of some or all of professional wrestling are real, or to a fan who idolizes a particular wrestler, promotion, or style of wrestling to a point some might consider excessive. Either way, a “Mark” is someone who takes certain elements of wrestling seriously, because there is a blur between reality and fiction that has not been shattered as of yet. Some fans consider marks an absolute nuisance and a pox on the industry. Others see them as innocent bystanders and examples of lost innocence, envious that they can no longer find it within themselves to enjoy pro wrestling on such a base level.

At some point, all of us were marks. Whether we thought Earthquake really squished Damien, or if the Horsemen truly broke Dusty Rhodes’ leg, we were convinced what we were seeing was real and reveled in the depravity. How could they? We demand JUSTICE! Ah, the joys of ignorant youth. Upon learning that professional wrestling was predetermined, scripted or “fake”, some of us kicked up a tantrum similar to being told Santa Claus is only a fictional character. We will bug our parents for the newest John Cena shirt in red, the newest John Cena shirt in yellow, the newest John Cena shirt in green, the newest Daniel Bryan shirt, and the newest John Cena shirt in black. We cheer the good guys and heckle the bad guys. Life is joyous in its simplicity.

When our favorite performers win, we are elated, and live vicariously through their victories. When they lose, we are crushed beyond belief and don’t feel the need to even function the next day. We catch ourselves mimicking our favorite wrestler’s entrance pose and get caught up in the hype and circumstances surrounding the build to a big match or event. We were absolutely torn at who to cheer for when Hogan and The Ultimate Warrior met face to face for the first time at the 1990 Royal Rumble.

In some way, even though most of the other category of fan may look down at The Mark, some of us deep down are terribly jealous that they can find the pure enjoyment they do.

IT IS TIME TO BURN THE LABELS

There are even more breakdowns of different types of fans and sub-divisions of each of the above. We have been eager to point out the flaws in being one of those types and quick to judge those who do not see wrestling the way we see it. We deride those who are part of the IWC, ironically not understanding that we are in fact a part of it if we engage in discussion on the net. We debate with others that they take the artform too seriously, while others feel issues like the young mortality rate, the independent contractor clause and cultural stereotypes are too serious to ignore.

We all have our opinions, and our unique lives and moments have brought us to the conclusions we have come to when it comes to professional wrestling. I feel that 2015 is going to be a definitive year for the industry, and it is going to start with us. If we feel that there are changes within the industry that need to be made, it is going to have to come from us. Are you tired of WWE’s monopoly of the industry? Purchase PPV’s and iPPV’s of other promotions and give them a chance to gain a wider audience. John Cena will always be Vince McMahon’s cash-cow if no other performer is supported, not just with in ring cheers, but by proving that other talents are capable of making WWE a healthy profit.

In all honesty, the lack of compelling professional wrestling programming over the past 10 years has been our cross to bear. Whether it is through insane YouTube ramblings that give the impression that we fans are ADHD riddled sociopaths; attending live events with the sole purpose of ruining a young fan’s night by mocking him/her for cheering for John Cena; or simply not giving other promotions a lick of chance to grow by either not supporting them financially or succumbing to a nihilist view that “nothing we do matters” since WWE is the only game in town has effectively turned the world against us. When WWE makes statements that “they listen to the fans” while from the other side proclaims that they are not concerned with the voice of internet fans because they are a small segment of the audience, our reactions are playing right into their hands. We are all different creatures with unique ideas and mainstream wrestling has effectively turned us against each other. It is easy for WWE to declare we don’t know what we want, simply because our opinions are too vast and numerous.

Vince McMahon ended 2014 with a damaging statement about “brass rings”. There is a challenge out there for us to grab this ring as well and perhaps take the steps we need to bring a sense of fun, enjoyment and gravitas back to the industry we all fell in love with – without feeling the need to belittle and demean each other. We wrestling fans are really all we have when it comes to this crazy business and if we cannibalize ourselves by focusing on what makes us horribly different instead of embracing what makes us wonderfully unique, we may end up cannibalizing the very artform we grew up falling in love with. There are ways we can better approach each other when sparking a wrestling-based discussion without falling into the pitfalls of trolling and condescending tones. Through that, we will be better able to approach how to use our passion, our money and our ideas to break the stereotypes the outside world – and even better yet, those who present this art – have of us. I don’t have the answers on how to solve this lull in the industry. But I know it starts with us – and I will spend the better part of 2015 investigating how we can unlock the shadow of cynicism that has been cast on the industry for too long.

Len Archibald is the former Executive Director of the Northwest Ohio Independent Film Festival, and is a current movie reviewer for WLIO in Lima, Ohio.

Agree or disagree with me? Let me know on Twitter!
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ADAMS & ARCHIBALD AT THE MOVIES: INTO THE WOODS
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Rob Marshall returns to his roots to direct the musical, INTO THE WOODS. Does the Sondheim-inspired take on fairy tales translate from the stage to the big screen? Len Archibald and David Adams share their thoughts.

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