UPDATED: Why Anthem Isn’t Pursuing Ownership Of The Broken Universe

UPDATE: Impact Wrestling’s decision to not pursue ownership of Matt Hardy’s Broken character is a business decision. WZ reports that Impact made the decision to break off their pursuit of the gimmick due to the “negative financial and contractual issues” that Anthem Media was at fault for.

Hardy had claimed when Impact sought to gain control of the gimmick that he was legally free to use it due to the contracts not correctly stipulating Impact’s ownership.

ORIGINAL: According to PWinsider.com, Impact has internally decided they will not pursue ownership of the “Broken Universe,” which will allow Matt Hardy to officially trademark and own the characters. Anthem also issued the following statement…

“We have seen the character development and will be interested to see where they take the concept. Our new talent agreements all incorporate language that allow talent to continue to use their IMPACT persona after they leave the company. We are working with our legal team to amend our existing agreements to extend this to all of our current and former talent.”