Triple H Discusses WWE Creative Process, Creating Longterm Stories

As reported earlier, WWE held its Q1 earnings call today and Triple H discussed how WWE is going about long-term planning creatively, crediting that to WWE’s increase in viewership and live event ticket sales. Highlights from his comments are below (h/t WrestlingInc).

“As far as what we’re focused on, we’re focused on character development,” Levesque said. “I think you see that across storylines where our fans are super engaged and the talent — Let’s take the Sami Zayn and Bloodline story, especially in the last six to eight months, where that story and the character development has reached a whole new level. I think it just got our fans excited and invested in the content like they haven’t been in a long time.”

He added that WWE is now deciding where they want to be a year out, and then working backwards to create longterm stories and be “ahead of the curve.”