WWE Reportedly Making Changes in Creative Process, Wanting To Make Improvements for ‘More Enticing Storylines’ in 2026

Is WWE finally aware that it’s time to make some improvements in its overall creative process? Per BodySlam+ on Patreon, WWE is going through some creative re-shuffling. According to the report, WWE officials are taking notice of fans voicing their displeasure with WWE’s creative product for most of 2025, and it appears some changes are in the works.

WWE has reportedly held meetings over the last few days regarding the company’s creative process and looking into how to make some improvements. Sources informed Bodyslam that WWE currently undergoing changes in its creative team in the hopes that will improve the product overall.

Bodyslam reports that WWE Hall of Famer Road Dogg, aka Brian James, will still be the head of the creative side for Friday Night SmackDown, but additions are being made to the team that are said to help make the show “more enjoyable” going forward. As previously noted, Road Dogg was named as the new co-lead writer of the SmackDown brand, alongside John Swikata, earlier this year.

Although WWE and TKO are boasting record profits, Bodyslam reports that the promotion is aware that they should be doing better on the creative side, and they are looking to create “more enticing storylines” for later next year.