WWE UK Broadcast Partner BT Sport to be Rebranded as TNT Sports in July

– WWE’s broadcast partner in the UK and Ireland, BT Sport, is getting a rebranding. Per BroadcastNow, BT Sports will be re-dubbed as TNT Sports starting in July. BT Sport, which is also owned by Warner Bros. Discovery, will be renamed into the brand that WBD had been using for the US and Latin America.

Meanwhile, in the US, TNT is the broadcast network for AEW Rampage. But in the UK and Ireland, TNT Sports will be the broadcast home for WWE starting in July. The move is part of the previously announced joint venture between Warner Bros. Discovery and BT Sport to unify the BT Sport and Eurosport offerings.

Eurosport will continue with its current branding in the UK and Ireland until after the Paris 2024 Olympic Games. The branding is reportedly not expected to change outside the UK.

Before July 2023, BT Sport customers will still be able to access the content the same way they do now. Later in July, Discover+ will become the new streaming destination for TNT Sports. Linear channels will stay in the same places with the new brand.

Previously, BT Sport became the new broadcast home for WWE in the UK and Ireland in 2019.

.@btsport will be known as TNT Sports from July 2023, as it and @eurosport move closer to unifying – also updates on BT Sport redundancies, its content's move to discovery+, and more #broadcast #production #tech #TNTSports #BTSport https://t.co/l5R3MhtQmg

— Broadcast Sport (@broadcast_sport) February 21, 2023