WWE Files New Trademarks on Moonsault & Butch

– PWInsider reports that WWE filed trademarks on March 10 with the United States Patent & Trademark Office (USPTO). The first one was related to the company’s new NFT platform, WWE Moonsault.

The “Moonsault” filing was related to Goods & Services, with the following description:

“Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs; minting, creation, promotion and distribution of non-fungible tokens (nfts) using blockchain technology; providing an online marketplace for buying and selling of non-fungible tokens (nfts) and digital assets.”

Additionally, WWE reportedly filed a trademark on the same date for “Lockup” for the same Goods & Services description as Moonsault. PWInsider’s report indicated that Lockup might’ve been a possible alternative or “runner-up” for the new NFT concept, WWE Moonsault.

Lastly, a new trademark was filed on that date for Pete Dunne’s new ring name, “Butch.” Dunne debuted on SmackDown last week and was renamed Butch on the show. The filing had the following description:

“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”