Heather Brooks Karatz Announced As President of XFL Los Angeles Team

The XFL has announced that Heather Brooks Karatz will be the President of the league’s Los Angeles team. Her role will include fan engagement and business operations, and working within the following departments: ticket sales, corporate partnerships, marketing, content, communications, community relations and game day experience.

She previously worked as the executive vice president and General Counsel for the Los Angeles Football Club, and she was the Senior Vice President of Relativity Sports and an attorney for the NHL. She was also a law clerk for the NFL Management Council. She got her law degree in 2009 from UCLA and has a Bachelor of Arts in Spanish from Vanderbilt University.

XFL President and COO Jeffrey Pollack said: “Vince McMahon and I are thrilled that Heather is our first team president. She knows Los Angeles inside out, played a key role in one of the most successful launch efforts in professional sports, and will help us build a fanbase and get it right.”

Karatz added: “I’m grateful for the opportunity to launch a team that is authentic to Los Angeles. The XFL’s mission is to put the fan above all and bring new thinking, not only to the game, but to how we engage fans and their families, connect with the community through a love for football, and manage every aspect of our operations. Starting from scratch means our perspective can be fresh and I can’t wait to get started creating a new team for the LA market and entire community.”

The XFL launches on February 8. The Los Angeles team will be located at Dignity Health Sports Park in Carson, California. A head coach has not been announced yet.