Jinder Mahal’s Push Possibly Due to India Expansion

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– Jinder Mahal’s push on Smackdown appears to be coinciding with a new marketing push into India. WWE has announced that they have hired a new vice president and general manager for WWE India in Sheetesh Srivastava. The announcement noted that Srivastava will lead WWE’s business initiatives and day-to-day operations in India, working with partners “across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising.”

Ed Wells, WWE Executive Vice President, International, said of the news, “India is key to the global growth of WWE, and we are confident Sheetesh will successfully help develop our brand and business in this critically important country. WWE is committed to expanding its presence in India, and we are pleased to welcome Sheetesh to further our efforts in the market.”

Mahal won a Six-Pack Challenge match on Smackdown this week to become the #1 contender to the WWE Championship. He will challenge the winner of the Randy Orton vs. Bray Wyatt Payback match at Backlash on May 21st.

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